Since the rue de Bellechasse in the 80’s, and the rue de la Verrerie, the Petite Boutique, was an address cherished by many friends of the House.
The idea is to present today pieces from past collections as well as pieces entrusted by friends of the Alaïa Maison, to create a principle of discovery, sharing and transmission between generations of clients.
Address: 5 rue de Moussy 75004 Paris
From Tuesday to Saturday from 11am to 1pm / 2pm to 7pm.
La Petite Boutique is also open for all those who are not in Paris. To enable you to acquire pieces remotely, receive a catalogue and get in touch with La Petite Boutique, please
In order to highlight selections from past collections throughout the year, the Maison Alaïa invited Anouschka, a great fashion and design collector, who very early on understood the need to stand out with pieces that have a history.
In the 1990s, she acquired an extraordinary collection, including pieces by Poiret, Vionnet, Chanel and Alaïa, among others. Very close to Azzedine Alaïa, we are initiated with her to clothing through time.
The Petite boutique will also present pieces entrusted by friends of the Alaïa Maison, each of which carries a story. In a spirit of sharing, all profits from the sale will be donated to the Imagine Institute, a research institute for genetic diseases. Azzedine Alaïa worked with the institute from its inception and supported it for almost ten years.
“This operation touches us enormously, on behalf of our very first benefactor. It is based on the notions of heritage, crossbreeding and transmission, which are very meaningful for us geneticists. It perfectly illustrates the shared stories of our two worlds, fashion and science, as well as those of two families who are close in excellence.” Stanislas Lyonnet, Medical Geneticist and Director of the Imagine Institute.
About Imagine: www.institutimagine.org