ALAÏA SF24 DIARY BY ANTHONY SEKLAOUI

Photographed by Anthony Seklaoui during the fittings of the Summer Fall 2024 collection, the Alaïa SF24 diary is an intimate publication, a behind the scenes exploration of Pieter Mulier’s latest collection.

At Alaïa, the fittings are an essential phase, they embody the spirit and identity of the Maison, capturing the dedication behind each garment. The Alaïa SF24 diary provides access to these unique and unaltered moments, viewed and documented from the inside.

Anthony Seklaoui’s photography reveals this essential process in its purest form, with unfiltered images, without makeup and without staging. Documenting the long hours of preparation, the exceptional work and meticulous devotion leading to a collection, the Alaïa SF24 diary conveys the intimate beauty and the reality of a moment.

The Alaïa SF24 diary offers a rare glimpse into a private world. It’s not only a publication, but also a collectible item that epitomizes Alaïa’s creations.

Available from July 15th in our boutiques and through selected partners, the Alaïa SF24 diary unveils an intimate vision of the Summer Fall 2024 collection and celebrates its arrival in store and on maison-alaia.com.

FIND THE ALAÏA SF24 DIARY AT:

UNITED STATES: Alaïa Soho New York, Bergdorf Goodman New York, Maxfield Los Angeles, The Webster Miami Beach, Air Mail Newsstand New York
FRANCE: Alaia Marignan Paris, Alaia Moussy Paris, Galeries Lafayette Paris, Le Bon Marché Paris, The Broken Arm Paris, The Red Wheelbarrow Bookstore Paris
UNITED KINGDOM: Alaia New Bond Street London, Harrods London, Dover Street Market London, Air Mail x Shreeji Newsagents London
BELGIUM: Houben Antwerp
NETHERLANDS: Kiki Niesten Maastricht
ITALY: Antonia Milan
UNITED ARAB EMIRATES: Alaïa Dubai Mall Dubai
SAUDI ARABIA: Alaïa Kingdom Centre Riyadh
CHINA: Alaïa Plaza 66 Shanghai, SKP Xi’an, SKP Beijing, SKP Chengdu
KOREA: Galleria Department Store East Seoul, Shinsegae Centum Busan
JAPAN: Alaïa Ginza six Tokyo