WINTER SPRING 2023
Kaia Gerber stars in the Winter Spring 23 Alaïa campaign.
Captured by Tyrone Lebon at Sterling Ruby’s studio, in Los Angeles
Kaia becomes the incarnation of the Alaïa woman.
Sexy, powerful, desirable.
Like an icon of Hollywood’s Golden Age.
She remains herself, nonetheless.
A pure beauty, modern and fascinating.
Natural and glamour.
Kaia’s silhouette recalls another icon, Cindy Crawford.
From mother to daughter — a timeless bond that echoes Alaïa’s unique family spirit.
“Kaia fascinates me because she never stops evolving,” says Pieter Mulier.
“She embodies beauty but also intelligence, movement, power.
Everything that enhances her unique strength.
Everything that makes the Alaïa woman sexy and free.
Discover the Winter Spring 23 collection, available now in shops and online.