Campaign
WINTER SPRING 26
Photographed by Steven Meisel, the Alaïa Winter Spring 26 campaign is reduced, sculptural, and powerful. No noise, just beauty.
As with Meisel’s most memorable work, and in direct resonance with the history of the Maison, these images have a sense of nostalgia, yet are bound to remain.
The purity of the setting, the absence of ornament, and the deliberate repetition of a single composition place the body and the garments at the centre of the image. A fundamental reduction becomes a method of accessing timelessness.
More than a campaign, this series is an act of image-making, almost like a craft. Images intended to be remembered. Images of quality, not reality. Images made to invite dreaming.
A moment of fashion, defined by timelessness. As is Meisel’s work and as is Alaïa.