ALAÏA FLAG-SHIPS

This iconic Parisian address embodies a meeting point between Alaïa’s timeless heritage and a new chapter in its story, and symbolizes the realization of Azzedine Alaïa’s dream of having a boutique on this legendary street.

Designed by architects Kazuyo Sejima and Ryue Nishizawa, in collaboration with Pieter Mulier, 15 Faubourg acts as a dynamic yet warm space where art, design, and fashion engage in dialogue. Departing from classic retail, this unique boutique concept offers a perspective that affirms and extends the identity and spirit of the Maison. It embodies a vision of luxury built on intimacy, warmth, and purity.

15 Rue du Faubourg Saint-Honoré, 75008, Paris

Reconceived under the creative direction of Pieter Mulier, Alaïa’s London flagship offers an intimate space where fashion, art, and design meet.

The Maison’s creations unfold across three levels, alongside iconic design pieces and contemporary artworks. On the second floor, a bookstore curated by Claire de Rouen and a café operated by Violet Cakes open the space to dialogue, discovery, and shared moments, true to the spirit of the Maison.

139 New Bond Street W1S 2TL London

The Alaïa boutique, located in a 4-story hôtel particulier is a creative and cultural destination, displaying art pieces and collectible design.

Hosting an intimate café, nestled in the heart of the inner courtyard, the boutique pays tribute to the Maison's tradition of hosting.

5 Rue de Marignan, 75008, Paris

This flagship celebrates the Maison's deep connection to New York: a city of resilience, creativity, and art. Designed by Sophie Hicks, the store hosts works by American artists chosen by Pieter Mulier, making it more than a boutique: a place of encounters, discovery, and beauty. Plural and infinite.

149 Mercer St, New York, NY 10012

Alaïa is pleased to announce the opening of its first flagship store in China, located in Taikoo Li Sanlitun, Beijing. A pure and refined space that further expands the Maison’s presence in Asia.

The two-floor boutique was conceived in close collaboration between Alaïa’s Creative Director, Pieter Mulier, and Swedish architecture studio Halleroed. Together, they envisioned a space that embodies the essence of the House: sensuality, radical minimalism and sculptural lines.

The striking façade, clad in solid Carrara marble, is punctuated with circular and rounded windows that reinterpret Alaïa’s iconic perforated motif. Monumental yet minimal, it offers a new expression of the Maison’s architectural language

Inside, the same purity defines the space. Curved, organic lines are contrasted with sharp geometric forms. A nod to Alaïa’s vocabulary of clothing. A sweeping marble shelving unit anchors the ground floor, while sculptural podiums emerge from the floor, showcasing the Maison’s collection of leather goods and its exceptional savoir-faire. A pair of Paul Poiret’s iconic large cubic chairs in painted wood further enhances the warmth of the space, echoing the dialogue between curves and geometric forms that imbues the store.

The upper level offers a more intimate atmosphere, where clients can discover the complete Alaïa wardrobe, between ready-to-wear, essential pieces and full repertoire of accessories. Philippe Malouin seating frames the views through the boutique’s signature windows, evoking conviviality that have always defined Alaïa.

This opening reaffirms the Maison’s commitment to creating singular environments dedicated to beauty and craftsmanship.