Shot by Tyrone Lebon at the Graces Mews Gallery, the Alaïa Summer Fall 26 Archetypes campaign features Hailey Bieber.

Within this environment reduced to its essence, where minimal lines, glass furniture, and a near-monochrome space reflect Alaïa's long-lasting dialogue with design and echo the Maison's codes, Hailey Bieber's presence becomes the center of the image.

Through Lebon's lens, she sets the collection in motion. From image to image, she inhabits its nuances, revealing a wardrobe conceived as a complete repertoire of Alaïa. A collection that distills the silhouette to its essence, bringing together the House's emblematic creations, its signatures, and new pieces that explore innovative techniques.