SUMMER FALL 2024
The Summer Fall 2024 collection is about simplicity and purity. It’s about intimacy, about reducing to an essence, about finding a freedom and invention in that. It is a decision, a choice, not to minimise but to focus, to expand possibilities.
The entire collection is created using a single merino wool yarn, reinvented over and again with the Maison’s textile and knitwear suppliers, who have worked with Alaïa for four decades.
It is based on the curve, on the circle – the curves of women, and circles of friends, of chosen family, an idea essential to the essence of Alaïa.
“For this show, I wanted to bring us all together, to view everything up close – close together, close to the clothes. The space integrates the collection with design objects, because that fusion is at the very heart of the house’s identity. The lights are Pelota, created by Marc Newson; the sofas are named Mollo, by Philippe Malouin.
I always want Alaïa to be about more than the clothes. Because it is about more than the clothes. It’s about life, about being together.“ – Pieter Mulier