Home

Cookie Policy

The following information concerning the use of cookies and similar technologies on the site www.maison-alaia.com ("Site"), is provided to the user/visitor ("you") in compliance with European and Italian legislation on the processing of personal data and electronic communications.
Azzedine Alaïa SAS has its registered offices at RUE MOUSSY 7 – 75004 PARIS. In this Cookie Policy, we use the term Azzedine Alaïa (and "WE", "US" and "OUR") to refer to the head office of Azzedine Alaïa SAS at the registered address above, our affiliates and our boutiques.
We work with YOOX NET-A-PORTER GROUP S.p.A., company with sole shareholder subject to the direction and coordination of Compagnie Financière Richemont S.A., located at via Morimondo, 17 – Milano 20143 with Tax ID and VAT Registration No. 02050461207.
For any information or requests regarding the use of cookies and similar technologies on this Site, or Privacy matters generally, please contact us at:

AZZEDINE ALAIA S.A.S
7 Rue de Moussy
75004 Paris
FRANCE

dataprotection@alaia.fr

What are cookies?
Cookies are small text files that are sent to you and saved on your computer or mobile device, which are then retransmitted to the same sites the next time you visit. Thanks to cookies, the site remembers the user's actions and preferences (such as login details, preferred language, font size, other display settings, etc.) so that they do not have to be indicated again when the user returns to the site or navigates from one page of it to another. Cookies, therefore, are used to perform digital authentication, session tracking and storage of information regarding users’ activities when accessing a site and may also contain a unique identification code that tracks a user’s navigation within the site itself for statistical or advertising purposes. While browsing a site, you may also receive cookies from sites or web servers other than the one you are visiting (third party cookies) on your computer or mobile device. Certain actions cannot be carried out without the use of cookies, which in certain cases are technically necessary for the site to function properly.

There are different types of cookies and their functions vary according to their characteristics. They can stay on the user's computer or mobile device for different periods of time. For example, session cookies are automatically deleted when the browser is closed, whereas persistent cookies remain on the user's device for a predetermined amount of time.

According to current legislation, the use of cookies does not always require the express consent of the user. In particular, technical cookies do not require such consent; in other words, they are cookies that are essential for the operation of the site or necessary to perform activities requested by the user.

On the other hand, the user's prior consent is required for functionality cookies, i.e. used to activate specific Site features and a number of selected criteria (e.g. language, products selected for purchase) in order to improve the service provided; for analytical cookies, including third party cookies, which allow us to understand how you and other users use the Site; for advertising cookies, i.e. those aimed at creating profiles related to the user and used to send advertising messages in line with the preferences expressed by the user when surfing the web.


Which cookies are used on the Site?
The Site uses all of the above mentioned types of cookies in order to: operate the Site and for the provision of the services, understand and improve the user's browsing experience, as well as send you advertisements in line with your preferences when surfing the web and use other types of cookies.

We can divide the various types of cookies into:

  • technical cookies, i.e. browsing or session cookies which are strictly necessary for the operation of the Site or to allow you to take advantage of the content and services requested by you;
  • functionality cookies, i.e. used to activate specific Site features and a number of selected criteria (e.g. language, products selected for purchase) in order to improve the service provided;
  • analytical cookies, including third party cookies, which allow us to understand how you and other users use the Site;
  • advertising cookies, including those from third parties, i.e. cookies aimed at creating profiles related to the user and used in order to send you adverts in line with your preferences expressed while surfing the web.

Functional cookies, analytical cookies and advertising cookies are activated and used by the Site only if you give your prior consent for such use.

Third party cookies, i.e. cookies from websites or web servers other than www.maison-alaia.com, are also used for purposes specific to these third parties.

Further details of the cookies used on the Site are as follows:


Technical cookies

Name Scope Duration Cookies source and origin Registered information Cases in which it is used Access to information Cookie and Privacy Policy of any third parties who have access to information
[Form Name]_[number] (e.g SetNewsletter_1) Antiforgery Cookie. This cookie is used as a security token in order to prevent other sites to clone forms. Session First-Party A token that validates form post. The whole website YNAP F31
__zlcmid This Cookie is used to store the visitor’s identity across visits and the visitor’s preference to disable our live chat feature. 1 year Zendesk The whole website
_abck Security Detections. The purpose is hidden as they will not give information to the attackers of what each cookie is doing in terms of functionality. 1 year Akamai The whole website https://www.akamai.com/uk/en/privacy-policies/manage-preferences.jsp
_GRECAPTCHA Executed for the purpose of providing its risk analysis. 6 months Google https://policies.google.com/technologies/types?hl=en
ak_bmsc A functionality cookie placed by Mailchimp to manage and control list. Session Akamai The whole website Akamai https://www.akamai.com/uk/en/privacy-policies/manage-preferences.jsp
AKA_A2 Akamai Adaptive Acceleration Cookie 1h Third-party None; it is used by the Akamai Adaptive Acceleration Optimization (Server Push, Brotli compression, etc.) The whole website Akamai App Delivery
akacd_PIM-prod_to_staging_or_dev-mirroring Page integrity manager, is an Akamai service which is injected on our websites and does telemetry to see if there are malicious scripts. Session p11.techlab-cdn.com Fingerprint, IP address, etc. The whole website Techlab-Cdn https://www.akamai.com/uk/en/privacy-policies/manage-preferences.jsp
akacd_RWASP-default-phased-release 1 year Akamai The whole website Akamai https://www.akamai.com/uk/en/privacy-policies/manage-preferences.jsp
apm_dc Persistency 1 year First-Party It contains info on the landing datacenter; used by wp-admin experience console, which is open to external access. Injected in the whole wesbite; used to give external access to wp-admin experience console. App Delivery Not applicable
bm_sv Security Detections. The purpose is hidden as they will not give information to the attackers of what each cookie is doing in terms of functionality. 2 hours Akamai The whole website Akamai https://www.akamai.com/uk/en/privacy-policies/manage-preferences.jsp
bm_sz Security Detections. The purpose is hidden as they will not give information to the attackers of what each cookie is doing in terms of functionality. Session Akamai The whole website Akamai https://www.akamai.com/uk/en/privacy-policies/manage-preferences.jsp
bnItemTracking Performance optimization of Baynote tracking Session First-Party This cookie stores a single reccomenderd product the user has accessed. The whole website YNAP F31
EGAIN_CONF_[Number] Used to retrieve all site information (e.g. language, brand, country etc.) and used by the Customer Care portal to share information between the store and eGain. 1 year YNAP All information linked to the section: LANG_ID, SITE_CODE, area, areaId, configurationId, countryCode, countryId, countryName, domain, ip , mDevType (mobile configuration), mEnablemRes (mobile configuration), sitename_redirect, store, storeId Only on Customer Care pages eGain Not applicable
JSESSIONID This cookie is used to enable session affinity to correctly access WCS API behind the api load balancing system. Session YNAP WCS API Token, returned by WCS API. The whole website YNAP Not applicable
lang_coun_conf#2209 When the browsing session ends Not applicable
RESOURCEINFO The cookie persist information about user device type. Session First-Party It contains the user device type (desktop, smartphone, tablet) The whole website YNAP not applicable
tc_cj_v2 CJ storage of the deduplicate (parameters "chn" and "src"). 1 year Commanders Act Storage of deduplicate for the Customer Journey (CJ). The whole website Commanders Act,https://www.commandersact.com/en/privacy/ Commanders Act
TC_OPTOUT (default) Used by the privacy form TRUST v1 396 days Commanders Act Privacy: user opt in/opt out, version of the privacy policy and accepted categories The whole website Commanders Act,https://www.commandersact.com/en/privacy/ Commanders Act
TC_OPTOUT_categories (default) Used by the privacy form TRUST v1 396 days Commanders Act Privacy: accepted categories The whole website Commanders Act,https://www.commandersact.com/en/privacy/ Commanders Act
TC_PRIVACY (default) Cookie needed for the module. 396 days Commanders Act Privacy: optin/optout user, version of privacy module, categories accepted by the user. The whole website Commanders Act https://www.commandersact.com/en/privacy/
TC_PRIVACY_CENTER (default) Cookie needed for the module. 396 days Commanders Act Privacy: categories accepted by the user. The whole website Commanders Act https://www.commandersact.com/en/privacy/
tc_sample_{idsite}_{idrule} Used in the case of the “sampling” method inside the container. 1 year Commanders Act Information on container samplings. The whole website Commanders Act,https://www.commandersact.com/en/privacy/ Commanders Act
TCPID Used by the privacy form TRUST v1 and v2. Session Commanders Act TRUST form ID The whole website Commanders Act https://www.commandersact.com/en/privacy/
thx_guid The cookie sets the Secure flag to prevent its leaking if any of the pages loads mixed content. 5 years signifyd.com Not applicable
TSxxxxxxxx F5 WAF 24h First-Party It keeps track of the session between the user and the F5 WAF; it is not an application cookie The whole website F5 App Delivery
UI This cookie is used as a key for Akamai staticization. Session First-Party It contains information useful to define an unambiguos key to allow Akamai staticization (device type, cache key, abtests, language). The whole website YNAP Not applicable
UI-PERSISTENT It's a long term copy of the cookie UI, It's usefule for us in order to render accessibile markup to impaired users. 1 year First-Party It contains information useful to define an unambiguos key to allow Akamai staticization (device type, cache key, abtests, language). The whole website YNAP Not applicable
VISIT This cookie persist information on the country the user is navigating. Session First-Party Country, isocode, sitecode of the country the use is actually navigating. The whole website YNAP bs.serving-sys.com
YEDGESESSION Used to identify the website. Session Akamai User login The whole website YNAP Not applicable
YGridr Division settings 1 hours First-Party It contains grids' division used by wordpress experience sections. Wordpress Experience sections YNAP Not applicable
yTos.IdpLoginData This cookie is used only on stores with identity provider login (only Ferrari at the moment), in order to allow the user to login through a third party identity provider. Variable (depends on conf) First-Party Tokens returned by the identity provider, used to access the site as a logged user. The whole website YNAP F31
yTos_user_firstvisit This cookie store the user first visit. 1 year First-Party A simple id that refers to a session on our database. The whole website YNAP Not applicable
yTos-session-[DIVISIONCODE] This cookie store the user main session 1 year First-Party A simple id that refers to a session on our database. The whole website YNAP F31
hero-session-* This stores data related to the user session, to ensure we can create new conversations and load conversation history within the Messenger. 1 year First-Party Cookie is being used for Hero chat tracking events. The whole website
hero-state-* The Hero State cookie stores data related to the user’s current state, to allow us to understand what current interactions the user has had with the Messenger i.e. whether it is open or closed. 1 year First-Party Cookie is being used for Hero chat tracking events. The whole website
hero-associate-data The Hero attribution cookie is always set. It only contains information when Employee ID is enabled. When a shopper is or has been connected to an associate, this cookie will be populated with the Associate ID, so that they can be attributed accurately. The cookie is set when moving to a new page. 1 year First-Party Cookie is being used for Hero chat tracking events. The whole website
hero-user-id The Hero User ID cookie stores the Hero Shopper ID and is accessible by the website to support integrating Hero data into the retailer's own reporting. 1 month First-Party Cookie is being used for Hero chat tracking events. The whole website

Analytical cookies

Name Scope Duration Cookies source and origin Registered information Cases in which it is used Access to information Cookie and Privacy Policy of any third parties who have access to information
_ga First-party cookie that allows for unique and anonymous identification. Using this identifier, the Google Analytics tool is able to measure and describe site usage by associating the various actions of the user intercepted with a single cookie/user and the session that generated them. 2 years Google The whole website YNAP, Brand, Google https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=it
_gac The _gac and _gcl cookies store campaign information in order to provide Google Ads with a more reliable way to measure the interactions customers have with your business. 1 years Google The whole website YNAP, Brand, Google https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=it
_gali This is used to collect information about how visitors use the website.The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. Session Google https://policies.google.com/technologies/types?hl=en
_gat Cookie used to limit the speed of the request, limiting the collection of data on highly trafficked sites. 1 minute Google Analytics Cookies that are part of the Google Analytics analysis and monitoring service. This is a cookie that expires 1 minute after its creation or update and is used to  block the number of script analysis requests in order  to consider the users’ visits unique. The whole website YNAP, Brand, Google https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=it Analytics
_gid This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. 1 day Google Analytics Integrates information for the purpose of improving the consistency of unique user recognition. The whole website YNAP, Brand, Google https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=it
_hjAbsoluteSessionInProgress Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. 30 minutes Hotjar https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookie-Information The whole website dunhill, hotjar https://www.hotjar.com/legal/policies/cookie-information https://www.hotjar.com/legal/policies/privacy
_hjFirstSeen This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions. 40 minutes Hotjar https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookie-Information The whole website dunhill, hotjar https://www.hotjar.com/legal/policies/cookie-information https://www.hotjar.com/legal/policies/privacy
_hjid This cookie is set up when the client lands on a page with Hotjar script for this first time. It is used to maintain the random user ID, unique to that site on that browser. This ensures that the user’s behaviour in following visits will be attributed to the same user ID. 1 year Hotjar https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookie-Information The whole website dunhill, hotjar https://www.hotjar.com/legal/policies/cookie-information https://www.hotjar.com/legal/policies/privacy
_hjIncludedInPageviewSample This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit. 30 minutes Hotjar https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookie-Information The whole website dunhill, hotjar https://www.hotjar.com/legal/policies/cookie-information https://www.hotjar.com/legal/policies/privacy
_hjIncludedInSessionSample This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit. 30 minutes Hotjar https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookie-Information The whole website dunhill, hotjar https://www.hotjar.com/legal/policies/cookie-information https://www.hotjar.com/legal/policies/privacy
_hjTLDTest When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. Session Hotjar https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookie-Information In the page dedicated to auditing YNAP, Criteo, Hotjar https://www.hotjar.com/legal/policies/cookie-information https://www.hotjar.com/legal/policies/privacy
cd_user_id 2 years Google The whole website Google https://policies.google.com/technologies/cookies?hl=en#types-of-cookies
cdv 2 years Google The whole website Google https://policies.google.com/technologies/cookies?hl=en#types-of-cookies
CONSENT 18 years Google The whole website Google https://policies.google.com/technologies/cookies?hl=en#types-of-cookies
PV_Counter A cookie whose aim is to count the number of pages viewed by users for statistical reasons Session YNAP, Alaia Number of pages viewed Whole site Alaia
PV_Counter_ADV A cookie whose aim is to count the number of pages viewed by users for statistical reasons Session YNAP, Alaia Number of pages viewed Whole site Alaia
rmuid Rakuten Advertising ID on Rakuten Advertising domains. 1 year .rmp.rakuten.com https://rakutenadvertising.com/legal-notices/cookie-policy/ The whole website Rakuten recommender.scarabresearch.com
RT RUM mPulse Session First-Party Metadata related to user behaviours The whole website Monitoring Team .facebook.com
SUPPORT_CONTENT 30 minutes Google https://policies.google.com/technologies/cookies?hl=en#types-of-cookies
tc_cj_v2_cmp CJ storage of the deduplicate (parameters "cmp"). 1 year Commanders Act Storage of deduplicate for the Customer Journey (CJ). The whole website Commanders Act,https://www.commandersact.com/en/privacy/ Commanders Act
tc_cj_v2_med CJ storage of the deduplicate (parameters "med"). 1 year Commanders Act Storage of deduplicate for the Customer Journey (CJ). The whole website Commanders Act,https://www.commandersact.com/en/privacy/ Commanders Act
tc_idContatto Used to collect behavioural data 1 year Commanders Act Hashed email entered in the “Contact Us” section The whole website Ynap, Commanders Act,https://www.commandersact.com/en/privacy/ Analytics
tc_idGuest Used to collect behavioural data 1 year Commanders Act Hashed continue checkout as Guest email The whole website Ynap, Commanders Act,https://www.commandersact.com/en/privacy/ Analytics
tc_idlord This cookie is used to prevent Google Analytics from being notified multiple times that a purchase has been placed. In other words, it serves to avoid errors in counting purchases. 1 year Commanders Act The identification number of the last purchase made by the user. "Thank you page" Commanders Act https://www.commandersact.com/en/privacy/
tc_idNL Used to collect behavioural data 1 year Commanders Act Hashed NL subscription email The whole website Ynap, Commanders Act,https://www.commandersact.com/en/privacy/ Analytics
tc_iduserid Used to collect behavioural data 1 year Commanders Act Hashed continue checkout as Guest email The whole website Ynap, Commanders Act,https://www.commandersact.com/en/privacy/ Analytics
tc_iduserlanding Used to collect behavioural data 1 year Commanders Act Site landing page from a NL The whole website Ynap, Commanders Act,https://www.commandersact.com/en/privacy/ Analytics
tc_idusermail Used to collect behavioural data. 1 year Commanders Act hashed login email The whole website Commanders Act https://www.commandersact.com/en/privacy/
TCID Storage Commanders Act ID 1 year Commanders Act Distinct storage ID The whole website Commanders Act,https://www.commandersact.com/en/privacy/ .commander1.com
tCImpressionIndex Used to collect behavioural data 1 year Commanders Act Hashed continue checkout as Guest email The whole website Ynap, Commanders Act,https://www.commandersact.com/en/privacy/ Analytics
TCLANDINGURL Used by the MIX form (analytics) Session Commanders Act MIX form landing page URL The whole website Commanders Act,https://www.commandersact.com/en/privacy/ Commanders Act
TCREDIRECT_DEDUP Used for deduplicate functions Session Commanders Act Information about the deduplicate The whole website Commanders Act,https://www.commandersact.com/en/privacy/ Commanders Act
TCSESSION Used by the MIX form (campaign performance) Session Commanders Act MIX form session ID The whole website Commanders Act,https://www.commandersact.com/en/privacy/ Commanders Act
WID https://community.commandersact.com/platform/knowledge-base/cookies Session Commanders Act https://community.commandersact.com/platform/knowledge-base/cookies The whole website Commanders Act,https://www.commandersact.com/en/privacy/ .commander1.com
YOrbRD Collect real time event cross device 1y Third-Party Generate a unique ID for the client The whole website Tech/Ycustomer YCustomer

Advertising cookies

Name Scope Duration Cookies source and origin Registered information Cases in which it is used Access to information Cookie and Privacy Policy of any third parties who have access to information
_fbp Identifies browsers in order to provide advertising services and statistical data for the site 90 days Facebook This cookie contains a unique user ID. Whole site Facebook https://www.facebook.com/policies/cookies/ https://www.facebook.com/privacy/explanation/ https://www.facebook.com/legal/technology_terms#
_uetsid Store and track visits across websites 1 day Alaia Placed by GTM for marketing/tracking purpose The whole website
_uetvid Store and track visits across websites 16 days Alaia Placed by GTM for marketing/tracking purpose The whole website
ActivityInfo2 These cookies are placed for Media and advertising tracking. This information enables us to make our marketing activity more relevant. 1 year .serving-sys.com The whole website
IDE DoubleClick IDE cookies are used for serving targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. These cookies measure the conversion rate of ads presented to the user. 2 hours doubleclick.net not applicable
kampyleSessionPageCounter This cookie is commonly associated with customer survey and feedback functionality on a website, using software from Kampyle Ltd. 2 hours resources.digital-cloud.medallia.eu not applicable
MUID Microsoft User Identifier tracking cookie used by Bing Ads 4 weeks .bing.com The whole website Bing
NID Maxymiser Content Generator service node name. 6 months Google The whole website Google https://policies.google.com/technologies/types?hl=en
OT2 1 years .serving-sys.com Whole site
u2 Collects data related to the user's navigation visits to webpages in order to assess the efficacy of ads that are displayed on the website 1 years .serving-sys.com Whole site
uid Third party cookie called Criteo for retargeting. Criteo places session and permanent cookies. These are used to see which products you view so that we can show you relevant advertisements. 1 year .criteo.com The whole website Criteo

How to enable or disable cookies
Browser
You can authorise, block or delete (in whole or in part) cookies through the specific functions of your browser. In the event that some or all of the cookies (technical or functional cookies, even including third party cookies) are disabled, the Site: may not be available; some services or certain functions of the Site might not be available or won’t function correctly; you may be forced to modify or manually enter certain information or preferences each time you visit the Site.
For details on how to set preferences for the use of cookies through your browser, please refer to the relevant instructions.

Below are links to settings regarding cookies for the major browsers:

IE: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=fr&hlrm=en
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Cookie Centre
You can choose to accept only technical cookies, accept all cookies or manage your preferences in the Cookie Centre on your first visit by clicking on the respective buttons located in the banner at the bottom of the homepage.
You can also confirm or modify your consent at a later date by accessing the Cookie Centre from the appropriate link found in the footer of the site.

Please remember that:

  • since technical cookies (including those of any third parties) are strictly necessary for the functioning of the Site or to use the content and services requested, it is not possible to disable this type of cookie, as this would compromise the correct functioning of the Site or the use of its content and services;
  • not authorising functional cookies (including cookies from any third parties) may result in some services or functions on the Site not being available or not working properly and you may be forced to modify or manually enter certain information or preferences each time you visit the Site;
  • not authorising analytical or advertising cookies (including those of any third parties) will not affect the operation of the Site.

The choices you make with regard to the Site's cookies will in turn be recorded in a special technical cookie, the characteristics of which are shown in the cookie table. This cookie may, in some circumstances, not work properly. In such cases, we recommend that you delete unwanted cookies and inhibit their use via your browser settings.

Your cookie preferences will need to be reset if you use different devices or browsers to access the Site or delete cookies from your device.


More information
More information and details on the various types of cookies, the way they work and their characteristics can be found on the following site (completely independent and not affiliated) www.AllAboutCookies.org and http://www.youronlinechoices.com.
For general legal information about www.maison-alaia.com and the use of the Site, please see the General Conditions of Use of the Site. For information related to personal data processing by www.maison-alaia.com via the Site, please see the relevant Privacy Policy.

Last updated on April 2021

Back to top