Alaïa Summer Fall 2025 Archetypes

The dream of an endless summer. Holidays extending around a pool, in a dreamlike setting, that free the women’s bodies and exalt their power. The absolute freedom of bodies in motion.

These themes, which are the very foundation of Alaïa’s language, define the spirit of the Maison’s Summer Fall 2025 Archetypes campaign.

Bathed in the warm light of a summer day, Anok Yai and Binx Walton shine in this campaign.

Photographed by Tyrone Lebon in the South of France, they appear in their purest, most raw beauty.

Yet, in Pieter Mulier’s collection, they become the very embodiment of the Alaïa woman—sculptural, magnetic, desirable, and powerful.